Pay-per-click (PPC) search engines are those that offer the marketing option called “pay-per-click” to users. PPC is defined as the guaranteed placement of a small “ad” on the search results page for a specific keyword or keywords in return for a specified payment, but ONLY when a visitor clicks on that ad. The advertiser pays nothing to appear on the results page; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to their landing page; therefore, the term “pay per click”.
A PPC listing on a search engine results page typically consists of a title, which usually is your website’s name or perhaps a short heading (around 50 characters maximum) and also a short (usually no more than 200 characters long) description of your service or some promotional wording. Some PPC search engines strictly control the text that can appear in the listing, while others are more open to using the advertiser’s own text.
So, PPC Search Engines are search engines that allow advertisers to list their site within their search results on a pay per click basis. Advertisers bid against other advertisers for the same keywords or phrases.
At first glance, Pay Per Click advertising seems to be the fastest way to send targeted website traffic to your websites online. You choose some keywords and add your website’s url and you are done.
How do PPC search engines benefit me and are they cost effective?
PPC search engines can benefit you and your business in many ways. First and for most, you gain new potential customers which are all targeted to your business within 24hrs of starting your ad campaign. You get unlimited amount of leads for your business. Your business will also earn a good reputation for being placed on the top of the search engine.
PPC search engines are the most cost effective source of advertising online.
You can pay anywhere from 1 cent to the highest bid on your keyword or key phrase. By using your conversion rate you will be able to find how much you?re able to bid. (Ex: Say it takes a 100 visitors to your website to get one sale of 10.00, so you can pay up to max. 9 cents per click to make 1.00 profit.) So you trade 9.00 for 10.00 and repeat the process to make money.
